Samsung's "World's Largest Art Platform for TV"

Samsung has recently announced a partnership with the Van Gogh Museum, after producing a new TV which they are calling "The Frame." This new product is a quite expensive 4K television, which they are marketing as a "video showpiece."

Samsung's idea of patterning with the Van Gogh Museum and other museums and art databases around the world, is to showcase this new TV as not only a piece of detail and art itself, but to market the fact that it can display these high-quality images provided by these museums on the TV when it is not being watched. The concept that they are trying to attract consumers to is that they pay a high price for a TV, but in return get a television with a beautiful 4K quality, while also being able to turn the TV into any work of art available by Samsung's partnerships. I really appreciate how Samsung is looking at the idea of the many gallery photos used in the past on TV's and computers not being displayed in a slide show fashion which has been done in the past, and is taking that to a new level by literally turning a television into a piece of art when it isn't being used.

The television comes with very thin, attachable frame replacements that come in black, white, walnut, or beige to act as the frame of whichever painting is being displayed. They are also offering a collection offered separately than the gallery originally available with the purchase of the TV, which allows access to even more for a subscription of $4.99 a month.

Additionally, The Van Gogh Museum and Samsung are also advertising a pop-up tour available at some malls, with "curator-approved" replicas of nine Van Gogh favorites. Proceeds of this are said to be going to fund educational programs at the museum, which I think is both a great promotional event, and an ethically conscious decision by Samsung. This product idea and partnership with the museum is adaptive, ethically responsible, creative, useful, marketed in a way that shows a consumer that they would get the most out of their purchase, and I can see this doing very well.