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CLAYTON GUTMANN

M-School Marketing Blog

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Work of the Week: Hotels.com

Hotels.com has recently teamed up with agency CPB to play off of the common feeling of seeing someone on social media post from an...

Work of the Week: Audi

I've seen just about every Marvel movie in the past 10 or so years, and since Iron Man in 2008, I quickly caught on to the Audi...

Brand Reflection #5: Adobe

The Adobe Creative Cloud platform is unique. Unmatched in competition and containing every outlet of creation imaginable, this platform...

Work of the Week: Mazda 3

A very interesting campaign launched this past week, specifically in the middle of NCAA Championship game. This is the "second...

Work of the Week: Budweiser

When Jackie Robinson's birthday began to approach, director Spike Lee and Budweiser decided to team up to celebrate the event with a...

Brand Reflection #4

Although I have been a consumer of Complex’s material for many years now, I have recently come into contact with much more the brand...

Work of the Week: 1800 Tequila

Rapper Pusha-T and 1800 Tequila have recently teamed up to create an album which includes Pusha and 10 aspiring hip-hop artists, each...

Work of the Week: Jimmy John's

Jimmy John's is setting out to launch a campaign with an interesting strategy. To throw shade at the third party food delivery services...

Brand Reflection 3: BMW

When I was 5 years old, my dad sold his old truck and bought a large goal of his from his long-time favorite auto company, a BMW X5....

Brand Reflection #2: Apple

I recently booked an appointment with the Genius Bar at Apple to look into getting my damaged laptop screen replaced. After owning the...

Work of the Week: Sun-Maid

Sun-Maid Organics has recently launched a very large campaign working with AOR Quench focusing on the creative. Alluding to childhood...

Brand Reflection #1: Nike

I have been wearing and buying Nike products ever since I can remember. Growing up, everyone around me, myself included, was drawn to the...

Reflection 1: Opioid Situation

This past week my classmates and I dug deeper into the current effects and issues surrounding the opioid epidemic in the United States....

Work of the Week: Mini Cooper

Mini Cooper has recently launched a new campaign to celebrate their British roots, origin of the company, and to highlight their history...

Work of the Week: Miami Marlins

In effort to promote their latest rebranding, the MLB team, the Miami Marlins, took to a new way around the city. This is the third time...

Work of the Week: Nescafe

Something very interesting that Nescafe has launched recently, is a pop-up shop that they are driving toward an audience of college...

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